‘About time’: Kyly becomes the face of Rebel Sport
Rebel Sport has confirmed that cricket’s ‘first lady’ Kyly Clarke has signed on as the Australian store chain’s ambassador.
Managing director Erica Berchtold made her announcement through the celebrity columns of the weekend press: The Sydney Morning Herald reported that the former Miss Indy was “trading in her eight-inch red-soled Louboutins for flat running Nikes”.
Berchtold says the model wife of cricketing hero Michael Clarke was keen for the role because it’s “what she's into in her personal life”.
Despite the image of white J'Aton couture – “with thigh-high split and slash of red lipstick” – at the Allan Border Medal presentations last week, Clarke is happier in “flats and trackie daks” than couture gowns.
Berchtold told the paper, “She's not just endorsing something she's not personally interested in.
“She shops there all the time – Michael has been shopping with us forever – so we thought, ‘Let's have a look at what partnership we can have’.”
Clarke – who runs her own interior design business – was chosen for the brand “in her own right”:
“She is super fit – I reckon she's fitter than Michael,” says Berchtold.
“This is not a package deal, she stands alone. She's a dancer, she runs – every single day she's working out in a gym or running. She really is a perfect fit.
“When I talk to Michael, he attributes his healthy lifestyle to her, and nutritionally she knows everything. She exercises all the time and is a good influence on him.''
Rebel plans to leverage the ‘good influence’ factor through social media, where she will provide tips “on everything from sports bras to yoga”.
Berchtold says that while the deal is “across all brands” she feels the women's category is underdone: “We focus on the blokey stuff and it's about time we had a female ambassador associated with sport.”
A photo shoot this week prepares for next month’s campaign launch, but Berchtold says she will also be on duty from June during the Ashes tour in the UK, “passing on trends she observes”.
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