...and then there is the Ashes!
Published: June 17, 2010The Australian focus is on football — all codes— right now but the folk at Cricket Australia like to start the campaign for hearts and eyes in good time.
With the regular bunfight that is the Ashes series on the horizon, a new television advertising campaign has been launched to remind fans that now is the time to buy those tickets.
The “History Will Be Made” campaign features 11 legends.
Players featured were selected by Cricket Australia based on the contribution they made to the outcome of an Ashes series in which they participated, and on the availability of archival playing footage.
Greats included are Don Bradman, Shane Warne, Richie Benaud, Rod Marsh, Dennis Lillee and Allan Border.
Developed by agency Leo Burnett Melbourne, the commercial uses a mix- ture of archival and modern day footage.
Read more from: Industry/Business News
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