800 on the team!

Adidas will be breathing an Olympic-sized sigh of relief as its many sponsored teams take to the athletics field, court, water, bicycle... when the first day of competition begins tomorrow.

Australia’s team members have been kitted out  in Adidas apparel and footwear, with more than 80,000 items of apparel and footwear needed. 

Adidas will have outfitted close to 800 Australian athletes and officials by the closing ceremony, ranging in sizes from 4 Extra Small to 4 Extra Large.     

The programme began more than 18 months ago, reports adidas Australia Head of Sports Marketing, Cam Baranski.

“Our athletes will be representing the nation in front of a global audience so we wanted to ensure they are the best equipped team through a combination of cutting edge technologies.

“We wish them the best of luck for the 2012 London Olympics.”

And so, of course, do we!


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