Adidas goes back to first base with boot

Adidas Soccer launches its new Copa70, a celebration of the first ever Copa first created in 1982, with today's tech.

To celebrate 70 years of the brand (established in 1949), adidas has payed homage to a classic and timeless silhouette while also introducing a modern twist with the use of Primeknit.

The Copa70 is reported to be "a living embodiment of the adidas principle of 'authenticity to progression'.

The boot has a silhouette that celebrates the past while also including modern technology, representing the evolution of the adidas football brand over the last 70 years, says the company.

The design is directly based on the 1982 original with Primeknit is used on the outside of the boot to represent where adidas are today, whereas the leather is used as lining to show where it all started from in football. Red studs have been included as a reference to the look which was developed in the 1970s.

The lifestyle sneaker editions also feature a red island on the outsole. An original bluebird logo on the tongue of the boot and shoe is a nod to the 1982 Copa .

The boot is also sold in special packaging and can be purchased with either the modern style short laces or the more retro long laces.

Sold in a firm ground (FG) boot version and two trainer editions, the latest Copa is being taken from stadium to street with this modern Primeknit version.

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