Adidas laceless boot launches into play
Claiming to be the world's first high-performance laceless football boot, the adidas new Ace 16+ Purecontrol will be worn on pitch and on retail sale.
A limited number of the boots will be available to the public in adidas flagship stores in Paris, Marseille, London, Barcelona and Manchester, and in selected retail partners
In 2015 adidas told the football world that laceless football boots would be hitting the pitch in 2016. Now, the Ace 16+ Purecontrol will be worn on pitch by German star Mesut Ozil and Croatian Ivan Rakitic from this month.
The laces have been replaced with three key points of stability to lock the foot into the boot. A TPU cage locks over the iconic three stripes to secure the mid foot, and is further anchored by a knitted upper and an internal knitted techfit locking system.
The upper is an evolution of adidas' Primeknit technology, combining tight and loose premium knits across the boot for optimum fit.
The result is a glove-like fit, and the cleanest possible strike using a larger surface area to generate more power and accuracy, says adidas.
The Ace 16+ Purecontrol has been rigorously tested at every level, from grass roots leagues in Sweden to cutting edge robotics in the laboratory, says adidas football vice-president of design Sam Handy.
"The result is a really pure silhouette and a beautiful shape. That shape not only makes it visually stunning, but gives our players an unparalleled strike surface".
The boot also features an enlarged heel pocket and a redeveloped sole plate designed to reduce its weight.
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