Adidas signs up first

Adidas has signed as the first official partner of the Euro 2012 football tournament in a deal also covering all other Uefa national team competitions between 2010 to 2017.

Adidas will create and market the official match balls for the tournaments, as well as a “broad product supply programme” to equip staff, officials, referees, volunteers, and ball-children at the tournaments.

Adidas has been granted retail rights and will work with retailer Intersport on a global sales programme, including Euro 2016, the European under-21 championships and the European women’s championship in 2013 and 2017.

Read more from: Industry/Business News
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