Adidas to cut stores numbers, focus online

According to a report in the UK's Financial Times, adidas is to cut the number of its stores globally "but make them better."

Chief Executive Kasper Rorsted said "Our website is the most important store we have in the world."

Adidas, which wants to more than double its ecommerce sales to Four billion euros by 2020 from 1.6 billion last year, has 2,500 stores globally and 13,000 additional mono-branded franchise stores, the newspaper reported.

Read more from: Briefly...
Tags: None
Powered by Bondware
News Publishing Software

The browser you are using is outdated!

You may not be getting all you can out of your browsing experience
and may be open to security risks!

Consider upgrading to the latest version of your browser or choose on below: