Adidas uses David, Katy in ‘biggest' campaign

Adidas  has launched its largest global marketing campaign ever and it features Katy Perry, David Beckham and NBA player Derrick Rose.

The ‘all adidas’ global brand campaign is designed to showcase the brand across different cultures and lifestyles fusing the world of sports, music and fashion.

It is reported to be  the first time the company has featured adidas Sport Performance, adidas Originals and adidas Sport Style sub-brands in one campaign.

Created by Canada-based agency Sid Lee, thecampaign is directed by Romain Gavras and features the song ‘Civilisation’ by French electronic band Justice.

“Today’s consumers are not one-dimensional. They live across the cultural spectrum and that’s where adidas has its edge, says  president of adidas America, Patrik Nilsson.

The campaign includes a 30- and 60-second TIC and an online version lasting two minutes.

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