AFL wins ‘award of the TV eyeballs’

Roy Morgan Research reveals that the AFL is the sport that more Australians want to watch on television.

More than 7.8 million Australians (41.0 percent) say they watch the AFL almost always or occasionally on TV, just ahead of cricket at 7.43 million (38.9 percent).

Nearest local challengers are tennis, at 6.83 million Australians (35.8 percent), followed by the NRL at 6.73 million (35.3 percent) and horse racing at 6.32 million (33.1 percent).

In the battle for the eyeballs of footy fans, soccer comes in at 4.01 million just ahead of rugby union at 3.53 million (18.5 percent).

However, says executive chairman of Roy Morgan Research, Gary Morgan, “Both soccer and rugby union have high profile international competitions that overshadow their domestic competitions.

“The FIFA World Cup with 3.30 million viewers (17.3 percent) is far more popular than the A-League at 1.58 million, while the Rugby World Cup with 3.06 million viewers (16.0 percent) is also more popular than the Super Rugby with 1.68 million.”

Once again, men clearly outnumber women in watching these sports on TV, revealed the Roy Morgan Single Source (Australia), October 2012 – September 2013.

In motorsport, the local V8 Supercars have the edge – watched by 4.65 million Australians (24.3 percent) compared to 2.89 million (15.1 percent) who watch Formula 1.


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