Agencies team up to grow football

Football Federation Australia has teamed up with creative agency Saatchi & Saatchi and media agency Starcom to build football participation.

A new look at growing attendances and broadcast audiences, including the Hyundai A-League and Westfield W-League seasons was reported to be the brief.

FFA says, "We have seven million people in Australia who identify as football fans.

"The aim of our marketing will be to get them engaging more directly with our professional leagues, clubs and national teams."

Read more from: Briefly...
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