Asics launches massive new home

Tour the new ASICS Oceania complex in Sydney’s Eastern Creek and you would be in no doubt where the core business lies.

A running track through the centre of the office floor, ‘a field of dreams’ near the gigantic warehouse with goal posts already in situ and a grandstand planned, themed meeting rooms for leading categories such as netball, league and triathlon, three showrooms, a staff gym and an authentic Japanese garden.

Plus the three hectare site has a 12500 square metre warehouse and offices measuring 2600 sq. metres, effectively doubling the capacity of the Seven Hills complex.

The official opening, with global president Motoi Oyama cutting “the world’s longest shoelace”, and the ceremonial breaking of the sake barrel, was a mixture celebrating the Asics heritage and legacy of founder Kihachiro Onitsuka and a firm pointing to a consistent bright and successful future for the company which Mr Oyama described as “our most professional company, a model case for our global business, offering global lines and respect for local sports such as netball and cricket.”

Oceania managing director Arata Ikeda praised his staff for the wonderful result, vowed to fill the staggeringly huge warehouse with new product, particularly apparel and “to entice the consumer from head to toe.”

With 6000 employees world wide and about 85 in Australia, including offices in Melbourne and Brisbane, Mr Ikeda also praised the ASICS ambassadors who later signed memorabilia for eager visitors. They included League stars Nathan Hindmarsh, Benji Marshall and Greg Inglis, cricketer Shane Watson and track athlete John Steffensen.

The consensus among Asics executives, looking very formal in their dark suits, is that the massive new headquarters is not likely to be outgrown any time soon!

• Arata Ikeda, Blacktown mayor Charlie Lowles, footballer Nathan Hindfmarsh, and Motoi Oyama break a ceremonial saké barrel

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