ASICS reports on sustainability progress
Taking a global and holistic approach to sustainability involving customers, suppliers, employees and industry partners will have the ASICS Group meeting its 2015 targets.
In its latest report called ‘We are ASICS’, the performance footwear and apparel brand reports significant progress on an integrated approach to sustainablilty issues.
The 2013/14 sustainability report details the reduction of CO2 across footwear products, using the example of the popular GEL-KAYANO 20.
“This flagship running shoe uses 25 percent fewer parts than the previous model, reducing its overall carbon footprint, while performing better for customers, ” says the report.
CO2 reduction designs were adopted for key footwear products to achieve a greenhouse gas reduction target by 2015
President and chief executive Motoi Oyama says: “ASICS aims to include sustainability considerations in every aspect of the business.
“That includes the wellbeing of our customers, reducing the environmental footprint of our value chain, promoting fair and safe working conditions at our supplier partners, and supporting our employees and the community.”
The report, the tenth in a series, details the progress towards ASICS’ 2015 global sustainability targets, and the global expansion of the ASICS business.
It also details involvement in community support programmes, work with ambassadors at a local level, auditing of suppliers factories and labour compliance, all seen as engaging with stakeholders to build stronger and more active partnerships.
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