Ball boost for squash

National squash federations world-wide have received a boost with the launch of World Squash Federation and Dunlop KickStart 2012, an initiative which will see  Dunlop Max balls being delivered to nations via the regional federations, to boost the popularity of the game and introduce juniors to the sport.

This is an addition to the ongoing official ball partnership between Dunlop and the world federation.

As a beginners ball, the Dunlop Max ball is larger than normal and more bouncy, says Sunny Singh, Dunlop's head of sports marketing.

Squash is played in more than 180 countries and has had world champions from each continent.



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