Bodytastic: 'top fitness brands, best service'

Bodytastic's showroom in Melbourne's Mitcham displays the wide range of fitness brands offered to the trade direct.

Highlighted by BodyMetrix, Monark and Landice, with Versaclimber, Escalate, Vertex fitness and Helix and BT Fitness meeting all possible commercial, corporate, rehabilitation, sports science and sports testing needs.

Says Chief Executive Martin Cowling, "We are a fully-integrated business, representing solid global brands such as Landice, Monark, Helix and VersaClimber in our marketplace over many years.

"We buy direct from factories, many with a relationship going back over 30 years, and our pricepoints reflect this relationship without compromising quality and service, which is very important to us."

With an experienced team which is currently being expanded with offices in Brisbane and Perth and boosted by more sales staff in the Victorian head office in Vermont, Bodytasic brings "unique products and a major focus on customer service and price," says Cowling.

"We are providing competition to the traditional suppliers, offering a choice with our own mix of established and new brands. We can match it with any supplier on price and customer service..

"Continuous releases of new product caters for traditional clients who might want sophisticated equipment or the most basic - our challenge is catering for all markets including all specialised gyms and we meet that with our broad ranges and depth of experience in the market, says Cowling.

Bodytastic will complete its range with a lunch of CrossFit accessories including kettlebells and rigs, "to become a one-stop shop for all commercial needs."

New rehabilitation treadmills and an exciting new brand, the Styku rotating 3D body composition scanners, will extend the range, says Cowling.

Very popular is the new range of BT Polyurethane free weights, dumbbells, barbells, bars and racks to suit, the premium collection of Jungle Gyms and new BT magnetic "maintenance free" Group cycles.

High quality rubber weights, to meet pricepoints, will be added later in the year

It takes time and enormous effort to challenge the traditional suppliers, says Cowling whose extensive fitness industry experience includes more than a decade at the helm of The Fitness Generation.

Bodytastic was established by Martin Cowling in 2009 and now has a nationwide sales and service network.

Bodytastic Pty Ltd

Building One, 34 Redland Drive
Vermont VIC 3133

Ph: 1300 798 809, +61 3 9873 8000
Fax +61 3 9894 8766


Pictured: Top team (from left) Andrew Gillard, Peter Scoble, Yolanda Webb, Martin Cowling, Amber Young and Jason Cowling

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