Bold colour exposed at shows

Coverage on commercial television was just one of the many benefits of showing at Sydney’s FashionExposed and associated fairs in mid-March.

And Moving Comfort’s Natasha Buttler  with her sports bra range was thrilled to be one focus of the  media’s attention. (See picture above during the television interview, with Jess Vandertak on treadmill)

Attractive runners on treadmills demonstrating their effectiveness appealed to show visitors too.

Reports product manager Natasha Buttler,“They were intrigued by the use of re-ground coffee beans in the cups of the Juno bra and how it works to very heavily draw moisture from the body and lock away the odour molecules until releasing them when washed.”

As always  major retailing groups Frontline Stores and Associated Retailers Ltd were partners, along with Pacific Brands and Shop for Shops retail equipment specialist.

The complete show is reported to have attracted good numbers of visitors with final day highlights including the popular retail seminars focussing on buying trends,  and the impact of the digital world.

• The winter buying FashionExposed fair will be held in the Melbourne Exhibitions Centre in late August, co-located with the Australian Shoe Fair, Bags and Accessories

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