Buyers study new product at SSA show

A new category devoted to golf and golf equipment was just one of the highlights at Sports Source Asia fair, held in Hong Kong last week.

More than 140 exhibitors showed their ranges across many categories at the seventh fair, organised by the Hong Kong Trade Development Council and featuring group pavilions from Korea and the Zhejiang province from mainland China.

More than 50 exhibitors came from mainland China to show outdoor sports, fitness and gymnastic training equipment, water sports, equipment and accessories,  reports Rebecca Van Straaten who attended the show for Sportslink.

The Premium Zone featured among other dedicated areas at AsiaWorld-Expo, adjacent to the international airport.

Show highlights include a seminar on “Future gear of elite athletes”, a buyer forum and daily sportswear parades.

The final day was open to the public and included fencing, fitness and basketball demonstrations and interactive product demonstrations.

Strong buyer response has been reported but no buyer figures have yet been reported.

In 2012, more than 6,500 buyers sourced sportswear, sports shoes, equipment and associated products from 140 international exhibitors.

Global companies, represented by buyers and buying missions came from Europe, the Asia-Pacific and India.

• Increasing awareness of health and beauty in Hong Kong and mainland China has led to the popularity of indoor exercises such as rock climbing, yoga, pilates, kick boxing, aqua fitness and Latin dance, reports HKTDC.

New products and clothing such as skidless yoga mat, rubber bands, aqua fitness, barbells, hip scarves and finger cymbals have been developed and were on show to visitors who came from all over the world to source product and locate new suppliers.

Hong Kong companies export a diverse range of sporting goods to the world market.

Major categories include sports equipment and accessories (70 percent of the total), sports apparel (24 percent) and sports footwear (six percent).

Sports equipment and accessories cover a wide range of products, for example, sporting bags, life-jackets, water-skis, surfboards, skateboards, golf equipment, fishing and hunting requisites, and tennis and badminton racquets.

In 2012, the US (29 percent) and the EU (27.5 percent) were Hong Kong's largest export markets.

In the first two months of 2013, Australia was the 15th largest export market for Hong Kong. Hong Kong's total exports to Australia totalled US$742 million in the period, down 11.1 percent year on year.

Crossovers of casual design and athletic design have become more evident. “Young people nowadays wear athletic apparel and footwear even though they are not doing exercise,” says the HKTDC and this trend could be seen in the three-day show’s wide aisles.

Although some exhibitors expressed disappointment in the size of this year’s show, it matched the 2012 event.

• Four concurrent fairs organised by the HKTDC – Hong Kong International Lighting Fair (Autumn Edition), Eco Expo Asia, Hong Kong International Building and Decoration Materials & Hardware Fair and Sports Source Asia – recorded a substantial growth in visitor numbers.

A total of 2,956 exhibitors from 41 countries and regions and nearly 70,000 buyers from around 150 countries and regions attended the fairs.

Buyer attendance is up eight percent over last year. Most of these buyers came from the Chinese mainland, Taiwan, USA, Australia and Germany, reports HKTDC Deputy Executive Director Benjamin Chau.

• Pictured: Regular exhibitors WIE with Robert Woo (left) and Albert Woo promoting their extensive apparel products (home page)





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