CBI team sets agenda

The acquisition of water sports specialist Cape Byron Imports by Sydney-based Sperling Enterprises is first and foremost a good business decision, one with great potential, says managing director Peter Sperling.

But his passion for watersports is no disadvantage either.

Sperling Enterprises was established in 1971 as an automotive wholesaler by Evan Sperling with son Peter taking over the top job at the family-owned company eight years ago.

“Our roots are in car seat covers,” says Peter Sperling, “but we have expanded and developed our product ranges on from auto and Cape Byron product range are a good fit with our competitive consumer products-based business.

Led by “vital” national sales manager and long-time water sports specialist Graeme Dudley who made the move back to Sydney, Cape Byron Sports is run autonomously, says Peter Sperling.

It has its own account base, customer service and product development but shares the Sperling back office including graphic design, warehousing and Asian sourcing skills developed over many years.

“We have been sourcing product out of China for 25 years and have achieved great business partnerships.”

The sale of the CBI business by founder and adventure sportsman Ricky Hultgren was finalised in January.

The move of people and product to Moorebank in suburban Sydney from the gorgeous resort town from which it took its name, was completed in February and “ we were supplying customers with product by the end of the month.

“Now we are focussing on developing new products and ranges, expanding brand offerings, without trying to change the world.

“Enhancing our customer service, quality control and ensuring we remain relevant to our supply chain are high on our agenda.”

• Peter Sperling admits that bodysurfing is his passion and as Australian champion for the past two years, he “has a natural affinity” with much of his new product offering.

Spear fishing, scuba-diving and snow skiing are also among his hobbies and a research expedition to Fiji in June for CBS product familiarisation will be a highlight, he says.

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