Classic, Yetimo sign cricket deal

Cricket peak body, the Dubai-based ICC has signed seven year licensing deals with Australian clothing manufacturer Classic Sportswear and promotional gift supplier Yetimo.

Their appointment is under the ICC’s deal with Licensing in Motion, its official licensing and merchandising partner, and both agreements run until the end of the ICC Cricket World Cup in 2015.

Classic’s agreement is an exclusive deal in Australasia, with the Yetimo deal being non-exclusive and global — the brand will work closely with the ICC’s other commercial and broadcast partners.

The period of the agreements also includes another ICC Cricket World Cup in the Asian subcontinent in 2011, as well as ICC World Twenty20 and ICC Champions Trophy events and other tournaments including the ICC Women’s World Cup and ICC U/19 Cricket World Cup, reports Tony Magnus, director of 75-year-old Sydney-based company Classic sportswear.

“We look forward to being able to showcase Classic Sportswear’s apparel to the many millions of cricket supporters within Australia and New Zealand and internationally and to be involved with the truly international sport of cricket.
“The seasonal nature of sport means that cricket is a perfect balance to Classic Sportswear’s traditional winter sales within the rugby codes and helps to pave the way for continual growth by opening our first full Queensland office,” says Magnus.

“It will also see the employment of two more executives as well as the recent appointment of national sales manager, Dave Dinning, who joins us with a wealth of sports retail experience.”

Yetimo was created in 2000 to develop and supply innovative premium and promotional products in Australasia and was acquired by the owners of Classic Sportswear— Magnus and fellow director Jim Brennan —in 2006.
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