Demons supporters share a passion

Supporters of Melbourne FC are the most passionate for their club and the most likely to sign-up as a member according to new research by Roy Morgan.

Melbourne, which has the smallest supporter base in the AFL with only 191,000, has signed up 15.5 percent of its supporters to become paying members — a total of 29,619 members. Melbourne is closely followed by poorly-supported North Melbourne which converts 15.4 percent of its supporters to members and Hawthorn, which converts 13.41 percent.

The most successful non-Victorian clubs in converting supporters to members are Fremantle, which converts 12.6 percent of its 343,000 supporters to members, and Port Adelaide, which converts 10.5 percent of its 325,000 supporters to members.

The clubs which have the most trouble converting supporters to members are those in the non-traditional football states of NSW and Queensland.

The Sydney Swans have the highest number of supporters, 1,278,000, but convert only 2.1 percent of these supporters to become members. Similarly, the Brisbane Lions, with 921,000 supporters, convert only 2.5 percent of their supporters to become members.

In Victoria, 8.8. percent of the population are football club members, or just over four million people, with a total of eight million people nationwide as AFL club members.
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