Diadora fires up, ready for tennis battles
The Diadora team around Australia is gearing up for the Aussie festival of tennis which dominates our television screens in January.
As partners with the Brisbane International tournament, one of the build-up events for the Aussie Open later in the month, Diadora outfits ball kids and umpires and supplies event merchandise.
Reports national sales manager Matt Goldsworthy, "Diadora has two more years of our three-year partnership left to run and we are looking forward to the event, from January 3-10 in the Queensland Tennis Centre.
"Diadora has a strong heritage in tennis, and the sport is one of our key categories.
"Partnering with Brisbane gives our brand great visibility in the largest tennis event in Australia behind the Australian Open."
Headquartered in Melbourne, and trading as Diadora Australia, the Italian brand also supplies activewear and footwear for men, women and kids, across many sports categories, workwear and lifestyle.
Major events have included outfitting the huge Australian team for the Glasgow Commonwealth Games in 2014.
• Pictured: From the Brisbane International tournament in January
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