My Football app for FFA in partnership

Football Federation Australia and MKTG have inked a deal for the launch of a new digital strategy.

The five-year partnership will see Dentsu Aegis Network sports and lifestyle marketing and operations business, MKTG commercialise the FFA digital network including the My Football Live App, leading the commercial strategy and operations for the network, working in partnership with the Hyundai A-League and Westfield W-League clubs and member federations.

As part of the FFA Media Powered by MKTG deal, MKTG will provide FFA "with a complete digital marketing solution approach delivered by best practice in ad product offering, content, social, technology and data."

Read more from: Briefly...
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