New Balance runs London Marathon

New Balance has signed a long-term sponsorship agreement with the London Marathon to become its official shoe and kit sponsor, taking over from adidas.

The deal includes other events organised by London Marathon Events such as the Westminster Mile, the Vitality London 10,000 and the Standard Chartered Great City Race.

New Balance is also the official shoe and kit sponsor of New York Road Runners and the New York City Marathon.

Read more from: Briefly...
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