Rebel signs on for three more with WBBL

Rebel has extended its naming rights sponsorship of the WBBL competition for a further three years.

Rebel and Cricket Australia will continue working together to champion the current stars of the WBBL with video content and awards and inspire more women and girls to play cricket, says a spokesman.

The second season of the WBBL saw more than 121,000 fans heading along to matches, an average of 239,000 people tuning in per match broadcast on Network Ten, and Cricket Australia's live stream of all non-televised matches attracting 1.5 million fans over the season.

The flow on effects of the success of the WBBL have also been seen in cricket participation figures, with the number of women and girls playing cricket increasing by 24.5 per cent in the past year, taking female participation to 27.5 per cent of all people playing cricket in Australia.

Rebel's Managing Director, Erica Berchtold says, "We are thrilled to be continuing our partnership with the WBBL and Cricket Australia, demonstrating our long-standing commitment to women in sport."

Read more from: Briefly...
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