French clothing company Lacoste will launch an Olympic Heritage lifestyle apparel collection.
The IOC and seven other sporting bodies have signed up to a UN campaign that aims to significantly reduce single-use plastics.
Rugby Australia has signed up with Coca-Cola Amatil for a two-year deal on drinks across its elite teams.
The 40th Gold Coast Marathon has sold out for the first time with more than 6500 runners to pull on their shoes.
Hockey Australia signs a five-year deal with Fox Sports Australia, giving fans access to live and exclusive HD coverage.
Football Federation Australia has teamed up with creative agency Saatchi & Saatchi and media agency Starcom to build football participation.
Tennis world number two Roger Federer is reported to be signing with Japanese apparel brand Uniqlo, after a career-long relationship with Nike.
After almost a decade, Melbourne's Etihad Stadium will have a new name after a deal signed with The Walt Disney Company Australia.
Alinta Energy has signed up as major sponsor for the national men's team, in a win for Cricket Australia.
Kiteboarding is set to make its Summer Olympic debut in Marseille at Paris 2024 after being approved as one of the ten sailing events on the programme.
The inaugural National Disability Sports Conference will be held in conjunction with peak body Disability Sport and Recreation.
Football Federation Australia and MKTG have inked a deal for the launch of a new digital strategy.
The Hype DC brand is opening a new sneaker concept store in Sydney's Queen Victoria building, planned for end May.
Netball Australia has inked a fundraising partnership with confectionery brand Cadbury to help sustain grassroots sport.
Data provider Stats expands its partnership with the NRL for five years and will include under 16 junior representative matches.
Amazon will add a second Australian fulfilment centre later this year, planned for Moorebank in Sydney.
Global sportswear brand Under Armour is reported to be faltering a little in its relentless march forward, but our region has grown well.
The Ironman triathlon series has signed a multi-year extension to its partnership with running shoe brand Hoka One One.
Melbourne comes out tops as the best large city in the ultimate sports cities awards for 2018, along with having the best venues and the best event strategy.
According to Ispo News, visiting fitness clubs is a massive trend across Europe and growing fast.
According to a report in the UK's Financial Times, adidas is to cut the number of its stores globally "but make them better."
Melbourne FC has inked a partnership with Nissan's premium car brand Infiniti.
Health promotion foundation VicHealth is challenging sports organisations and local councils to develop new ideas to get Victorians active with up to $450,000 in funding up for grabs.
More than 6600 athletes are competing in the Commonwealth Games this week, participating in 18 sports.
Nike leads in the Brand Finance Top 50 list of the most valuable apparel brands in the world, with adidas showing up at number four.