Surfing Australia and FCS have inked another two years on their partnership through to 2020.
There was more to the recent FIFA world cup than teams battling it out on the field till France went home victorious.
In a cool move, Brisbane Roar has named air conditioning manufacturer ActronAir as its new principal partner.
After playing with an unbranded bat in a practice matches, David Warner took to the GlobalT20 field with Spartan cosmetics.
Netball Australia has extended its partnership with Rebel until 2021 - increasing its commitment to become an associate partner.
Aussie fitness accessories company PTP has travel in the blood with two major announcements this week.
Brisbane performance apparel specialist Scody has signed up as official supplier for Cycling Queensland.
Football Brisbane has inked a new partnership with locally based national sports equipment supplier Hart Sport.
Fitness accessories and rehab brand PTP has signed a partnership with Matilda star Sam Kerr.
Official television brand of the 2018 World Cup, Hisense has signed Australian football stars, Mile Jedinak and Ellyse Perry, as brand ambassadors.
Swimwear brand Speedo and Team Sydney go surfing together ahead of the massive Mardi Gras festival in early March.
Surfing Australia has inked a a one-year partnership that will see Hyundai become a key supporter.
Heritage Brands and Surfing Australia are launching 2XP, a sunscreen for athletes on sea and land.
Everlast announces a new partnership with elite AFL team, The Western Bulldogs.
Surf Life Saving Australia has inked a announced a new national partnership partnership with automotive heavyweight Holden.
Cricket Australia and Milo end their 25 years of partnership with junior participation programmes at the close of the 2017-18 cricket season.
The University of South Australia is building on its partnership with the Santos Tour Down Under by becoming the naming rights partner for the national women's team this year.
Custom sportswear brand JAKO has signed two club partnerships to launch the brand into Australia.
Johnson Health Tech Australia has signed former elite road cyclist Joanne Tralaggan as brand ambassador for Wattbike.
Canterbury recognises the need to develop the toughest jerseys to stand up to the rigours of Origin football, and says " We are proud to return as the official kit supplier of the NSW Blues for 2018.
The worlds of boxing and AFL have merged with a new partnership between Everlast and Collingwood FC.
Rugby Australia has renewed its partnership with Opro mouthguards for four more years.
Brisbane-based watersports and beach games brand Wahu is joining the Brisbane Heat as partner for the Big Bash League season.
'47, a premium sports lifestyle brand represented here by Motum Brands, has expanded its licensing agreement with the NBA.
Mizuno is the latest brand to join the Netball Victoria family, becoming the official footwear partner.