Store offers gender-neutral shopping
Finnish department store Stockmann is launching a gender-neutral shopping floor - located physically between men's and women's, on the 1.5 floor.
The floor features brands that have previously incorporated unisex styles in their collections.
The name of the shopping floor concept, One Way, is designed to say "There is only one way in style; your own, with the aim is to inspire our customers to forget the rules and shop unbiasedly", says the Helsinki store.
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