Upcoming cricket season gets new campaign
Cricket Australia launches "It's Your Game" campaign for 2018-19 men's international season
The campaign celebrates "the connection Australians have with cricket, the central position the sport has in the notion of Australian identity, and the power of cricket to unite and inspire," says Cricket Australia.
At the core of the "It's Your Game" campaign, developed and executed by M&C Saatchi Melbourne, is an ambition to reinforce the connection between everyday Australians and members of the Australian men's team in "an authentic and compelling way."
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