Where are you spending your $1280?

Aussie shoppers will part with more than $29.6 billion during the festive season with the average spend expected to reach $1280 per person.

So say the latest projections from the Australian National Retailers Association Christmas retail index.

And it is very positive news.

Says ANRA chief executive Margy Osmond, “We are now in a much stronger position heading into Christmas compared to 2011 and 2012.

“If the sector continues to deliver positive results, our forecast of four percent year-on-year growth looks a lot more achievable – a marked improvement on the past two Christmases.”

“Looking ahead this week we are anticipating total sales of around $5.8 billion – with people starting to get serious about their Christmas shopping.

“Australian bricks and mortar stores will see a bulk of that spending – about $3.3 billion, while $970 million is expected to be spent online with Australian retailers.

“Our modelling also looked at potential spend at overseas online retailers where consumers are estimated to spend around $2.6 billion this year, up from $2.2 billion last year, ” she says.

“About $1.4 billion will go to overseas online retailers in this week alone – the bulk of online shopping will be done soon to ensure delivery before December 24,” Ms Osmond said.  

ANRA has NSW shoppers as the biggest spenders with around $1.8bn, followed closely by Victorians spending $1.5bn and Queenslanders who are expected to spend just under $1.2bn., with women shopping between mid November and December 11 and men leaving it till the last moment, including Christmas Eve

 Says Ms Osmond, “The retail figures for October will be released next week, giving the sector a feel for what to expect for the last few weeks of the year and we are hoping to see the results of warm weather and those Spring racing splurges reflected in these figures. 

She says the surge in spending will be a Christmas bonus for retailers who are hoping retail trade figures will continue their momentum after recording five months of gains.


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